Tom Sachs is partnering with Avant Arte and Los Angeles County Museum of Art (LACMA) to create a silkscreen print edition of “Too Darn Hot” from his trailblazing Rocket Factory. The edition will be a timed release available for 24 hours only on 2 November at 17:00 GMT for 750 EUR with 40% of proceeds going to support LACMA.
The sale presents a unique opportunity for art collectors, especially those at the beginning of their journeys, to acquire a limited-edition work by a well-known name, to support public access to art, and to have a memento of Sachs’ Rocket Factory project in their home.

What makes Tom Sachs collectible
The appeal of Tom Sachs’ genre-defying, relentlessly experimental work lies in his reversal of modernization’s trend towards products with cleaner, simpler edges; he often produces art that allows for imperfection and exposes the artistic process right down to the core. This can either become a contrast to sleeker, more polished works, or compliment a collection that favors raw, industrial lines and motifs. Institutions around the world have taken note of this, which is why works by Sachs are in the collections of the Solomon R. Guggenheim Museum, Metropolitan Museum of Art and Whitney Museum of American Art, New York; Centre Pompidou, Paris; San Francisco Museum of Modern Art; the Astrup Fearnley Museet for Moderne Kunst, Oslo; and of course, LACMA.

Adding a valuable print to a growing collection
With the upcoming sale, Avant Arte is opening up the possibility for young collectors to gain a notable name as well as an exciting artwork. Besides being the first print edition related to the Rocket Factory, this collaboration sees Sachs’ return to printmaking for the first time in three years to benefit LACMA, marking an important milestone in his career and his relationship with the institution. After receiving support from LACMA for his Rocket Factory through its Art + Technology Lab, Sachs’ is now giving back with 40% of the proceeds going to fund public access at LACMA. As such, the “Too Darn Hot” print becomes an important part of the artist’s process, life, and story, adding value to any collection through the artist’s deeper exploration.

Claiming a piece of NFT history
For those collectors active or interested in the digital space, each print will be accompanied by an NFT for owners to claim.  The NFT is unique to each print and will serve to further authenticate it by providing an on-chain Certificate of Authenticity, as Tom Sachs combines his exploration of digital and on-chain modes with the physical silkscreen print. The print also has a hidden QR code that links the owner back to the original “Too Darn Hot” NFT now hosted in LACMA’s permanent collection, which unites a Cup Noodles-branded tail, a Chanel body and Trojan nose cone to create the final “Frankenrocket” artwork. Therefore, by owning the print, a collector acquires an important memento of Sachs’ Rocket Factory project, which has a special place in the recent history of NFTs as LACMA was one of the first major public institutions to acquire an NFT project for its collection.

Click here to find out more about “Too Darn Hot” limited-edition print.